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Superman could be the most recognizable character on the face of the
planet. I'm not sure who could compete at this point. Pokemon? Maybe
Mickey Mouse if it were twenty-five years ago. Batman? Put on a
Superman T-shirt sometime and walk down the street and marvel at the
friendly acknowledgement you get, more notoriety I would bet than for
any other symbol you could find on a T-shirt. The new
Man of Steel notwithstanding (a giant lumbering mess of a film that is sorely lacking in the characteristic most crucial to Superman: humanity), the "S" means something. It is, one must admit, owned by a corporation. But unlike a Nike swoosh, for instance, or the Target bulls-eye, or even the logo of a local sports team, the "S" means something universal and positive and not specifically about the corporation that owns it. It represents the idea that the actions of a good person can help make a finer world, whether you can lift really heavy stuff or not. In an era inundated with messages, this seems like it wouldn't be such a bad one to wear around on your chest.
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