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What makes a good title? Well, immediate impact certainly serves a purpose, something that grabs -- even demands -- attention the first time you hear it (like, say, The Texas Chainsaw Massacre). Something iconic that can conjure an overall sense of the work is good, too (for instance Star Wars). Personally, I fall for the more subtle things: something that sounds mellifluous but also evokes a tone (The Stress of Her Regard by Tim Powers) or something so weird or mysterious you've just got to pick up the book and find out what it means (The Devil Is Jones by Lester Dent). The very best titles, I think, work almost like a twist ending. They function as one thing before you've read the book, but take on a new level of meaning -- or even give the work itself a new level of meaning -- once you're done (The Death of a Citizen by Donald Hamilton). I was shooting for that with Those That Wake. I also did some tricky stuff with the chapter titles, too, but don't get me started on chapter titles. I've got so much to say on those, I'm going to have to save it for another post.
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